Archive for Oct, 2008

Driving Traffic to Your Website

Oct. 24, 2008 by Jeff Demers

It’s been said that a website should be your cheapest salesperson—an always on, 24/7/365, one-stop resource about your company, available products or services, competitive positioning, and enough tailored calls-to-action to persuade a visitor to express interest. No human can come close to providing these services. But how do you get your website to do this? […]

Improve Google AdWords Quality Score: Quick Fixes

Oct. 17, 2008 by Jeff Demers

Stop banging your head against the wall: improve Google Adwords quality score with these quick tips. Google’s Quality Score is an important metric in determining the efficacy of your PPC campaign. Quality Score has a direct bearing on your cost per click, click through rate and many of the other key factors that will determine […]

Blogging For Success

Oct. 6, 2008 by Jeff Demers

Chances are you’ve been told that blogs are incredible marketing tools. I bet you’ve heard that they can get be a great method to showcase expertise and credibility in your chosen field. Blogs can help establish that emotional connect that potential buyers often need early in the sales cycle in a way that a formal […]

Jumping in feet first

Oct. 3, 2008 by Jeff Demers

Our first blog entry (and one that’s been a long time coming)! I’ve always found the first blog entry interesting, as it needs to set the stage for what to expect, not an easy task in the dynamic world of blogging. But the more critical aspect is to then deliver on the promise over and […]