One of the buzz words that someone may have thrown at you lately is “Cloud Computing”. It isn’t computing that is powered by vapor generated by clouds (this is in my head because I picked up a bottle of smart water yesterday, which supposedly is from cloud vapor!). So what is Cloud Computing? “Cloud Computing [...]

It’s now time for the laziest post in blogging. We have a short list this week, as much of the time has been put into launching our new website. But we’re gonna make this a regular Friday feature, so send along any good online marketing items (or, heck, any good items at all) that you [...]

If you’ve taken a look at our website (www.wakefly.com) lately, hopefully you’ve noticed the new look and feel. Yep—we launched a new version of our corporate website today. Since we’re an online marketing company that designs, develops, and launches quite a few websites for our clients, it’s always humbling to work on our own. I [...]

Blended search or universal search isn’t new but its reach and impact on the search engine results is expolding. If you aren’t familiar with the terminology, don’t worry – I’m sure you’ve seen blended search in action before. Let me explain. One of the most visible changes in the major search engines (Yahoo and Google [...]

Back in the summer of 2002 I had the experience of being laid off. Immediately I began working freelance projects and contract work to make ends meet. In an effort to present myself as a bona fide, well established business, I began searching and thinking for a unique name that would represent this venture. The [...]

The economy is “cratering,” your customers are spending less, and your marketing budget has been cut. Yet you’re still on the hook to deliver qualified leads to your sales team. You may even be asked to deliver more qualified leads than before. Yet the challenge is also an opportunity. Not all your competitors will survive [...]

Following up on our “Where are my website visitors coming from?” article, we are going to now answer the next question-   “How are my pages performing?” Or “Which are my poorly performing pages”   We are hoping that if you are trying to answer this question or have an interest in learning more about [...]

If you’re a marketer, there is no doubt that you have heard how effective blogging can be for your organization. But why is blogging and participating in other forms of social media marketing an effective use of your time and resources? It starts with a reason you likely are familiar with—when updated regularly with useful, [...]

Just how important is search engine optimization (SEO)? Important enough to make the front page of the LA Times, apparently. The article discusses a career in transition, and highlights these important points that anyone involved with SEO should remember: Cater to your target demographic with fresh, relevant content that is appropriately tagged. Use Google Trends [...]

How do you reach out to potential customers? Do you generate leads through tradeshows? Buy lists and make cold calls or send emails? Depend on referrals? As a marketer, it’s likely the most important thing you can do is generate qualified leads. But this begs the questions, if you’re performing lead generating activities, how qualified [...]