Another weekend brings another bout of gorgeous weather. Hope it’s nice where you are, and that you get a chance to get out and enjoy it. Before we turn the lights off on another week, it’s time for the weekly online marketing links: A new webinar has been posted. The topic is landing page optimization. [...]

President Obama is meeting today with executives from credit card companies. In the meetings, it is reported that Obama is pushing for new consumer protections against the “arbitrary” interest rates increases and excessive fees that have seemingly become a tradition in the work of credit card issuers. Reading about this meeting has me thinking about [...]

Bait and switch—we all know of this infamous technique, and have maybe even experienced it. Say, for example, you see a newspaper advertisement for a $300/month payment on a car you’ve been considering. You know this price is a great deal, as you’ve been doing your research, and feel the average price range should be [...]

Spring has finally come to New England. It’s beautiful enough today to cut short the normal Friday online marketing links. But I would be remiss if I didn’t give a shameless plug for our upcoming landing page optimization webinar. It’s taking place this coming Thursday, April 23rd at 4 p.m., Eastern. Make sure you sign [...]

If you’re not using the Google Adwords pay per click (ppc) program you are probably missing out on driving a great deal of visitors to your sites. The first step (after your create your free Google account!) is to write a few high quality ads. Also, if you’re running PPC and not seeing an ROI [...]

Fresh content is important from a search engine optimization standpoint. The more often you update your site, the more often the search engines will visit your site, increasing your chances of having all your pages indexed and improving your organic rankings. Keeping your website up to date with fresh content is also important from an [...]

As a followup to our CMS article, “Content Management Systems (CMS) Selection“, this weeks article is going to focus on some of the content related functional features one should look out for while evaluating a CMS. With functional features, I am primarily referring to features that will impact a content author. Content authors can be [...]

It’s been a busy week here at Wakefly. The good news from all this work is that we’ll have some client website announcements coming soon, so keep an eye on the press releases. We’re also working on the landing page optimization webinar that’s coming up on April 23rd. If you’re interested, be sure to click [...]

If you’re approaching search engine marketing for the first time you will need to be able to answer the following question: How many people are searching for your products and services and what words are they actually using in the engines? The answer will help keep your expectations realistic and will prevent inevitable disappoint if [...]

Financial results for the first quarter are in process and are being reported. How are you doing—holding out okay in this economy? A lot has been written on this economy, especially as it pertains to marketing within it (see examples here and here, but one principle holds true regardless of economic condition—it’s a lot cheaper [...]