Recently, five members of the Wakefly team got their Inbound Marketing Certification from the Inbound Marketing University at Hubspot. This is a great achievement for our team and we are very proud of them. There has been a strong shift in the industry towards inbound marketing. People are letting go of traditional marketing practices and [...]

During our Social Media Webinar yesterday, February 23rd, 2010 we promised to publish a Social Media blueprint. This Blueprint outlines the practical steps a company should take to leverage success through Social Media. Social Media is all about being ‘Social’. People create accounts and profiles on major social networks but forget to interact and connect [...]

If you are considering outsourcing B2B social media marketing, Spurspectives has compiled a list of top benefits of outsourcing this function to a social media marketing firm. I’ve added my own commentary to the lists. If you’ve implemented a B2B social media strategy, I’d be interesting in learning more about it. The Top Reasons to [...]

Business owners and employees know that when choosing a 401K plan, a diversified portfolio is always a solid investment choice.  The market is constantly changing.  Financial advisers always encourage choosing a variety of financial instruments for safety and growth. With that same focus in mind, a B2B hi-tech or B2C bio-tech internet firm should apply [...]

First, the New York Times failed with Times Select. Now, the same fate has befallen Newsday’s pay wall: In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting [...]

I’ll be on the Peter Blute Show (WCRN AM – 830) – discussing online marketing and how area businesses can generate more sales and leads online. I’m also planning on mentioning this little tidbit:  I just reached my 30,000 search on the Google search engine.  If you have a Google account, simply login and visit [...]

The information contained in a new book by Brian Halligan and Dharmesh Shah, the co-founders of Hubspot, a leading internet marketing SaaS platform that helps businesses manage most of their marketing activities online is quite exciting for B2B marketers looking to pull in increased traffic and leads to their websites  in 2010. Co-Founders, Brian Halligan, [...]