If your company is already looking for freelance content-providers for your corporate blog, you probably already know where to look. Freelance-and-consultant websites like oDesk and Guru are full of available writers from all over the world who are looking for work. But as you probably know, hiring the best at a reasonable price can be [...]

Yesterday, Google AdWords announced the launch of AdWords for smartphones (iPhone, Android and Palm Pre devices). We all know that business professionals are always on the go (between meetings, conferences, socializing, presenting, managing campaigns, strategizing etc.) and having a smartphone or easy access to the internet is an indispensable part of our lives. For those [...]

Marketing has always been an inexact science that mixes creative, intangible principles with attempts to measure them quantitatively. As a result, measuring metrics like your company’s brand reach or perception in social-media networks is not all that precise. First, there is Social Mention. Users of Google Alerts already know that the search-engine will send you [...]

Today, I attended CRM Acceleration’s Social Media and CRM seminar sponsored by BrainSell and SugarCRM. The event was a gathering of Social Media and CRM gurus. Several speakers presented their ideas about Inboung marketing, Social Media, Sales and CRM etc. The seminar was structured to promote channels that can help businesses generate online leads. Inbound [...]

Is your B2B business stuck in the old mentality of mailing print catalogues and sales information to customers? Well, that way of doing business may have another digital nail in its coffin: The U.S. Postal Service may be forced to eliminate a day of mail service because the economic downturn has led to plummeting volume [...]

Is Blogging really going to benefit my business? The simple answer to this question is ‘Yes’, blogging will benefit your business. But you can’t just create a blog and leave it as a static, dead page on the internet. Your blog has to be dynamic and alive – it is the platform that facilitates your [...]