So I have a younger friend, whose name has been changed to protect the Internet-marketing innocent, who was laid-off and then found a part-time job as a bartender in a Massachusetts pub for money in these difficult times. Although I admire his work ethic in such a tough economy, his online behavior on behalf of [...]

If you have been following Wakefly for a while, you know the importance of having an interesting, often-updated, and well-written blog on your company’s website: – Increasing your role as a thought-leader in your industry– Providing regular content for search engines to find, index, and deliver more traffic as a result– Maximizing the opportunities for [...]

Note: This is a guest post by Samuel J. Scott, a contributing writer for Wakefly and publisher of the Considerations blog. When one thinks of social-media marketing (SMM), three websites usually come to mind: Facebook, Twitter, and LinkedIn. But there is another overlooked site that can often deliver even more Internet traffic than the so-called [...]

If you’re new to Internet marketing, don’t worry too much — some of the old rules of traditional media still apply. The specific methods and tactics are still evolving, but many of the general theories and strategies have remained the same. Although the medium is indeed sometimes the message, it is important not to become [...]

Marketing — whether online or offline — has always been one-part psychology, one-part math, and one-part communications. And for those of us who prefer visuals over numbers, Google Analytics has just released the Beta version of In-Page Analytics. The new feature makes it much easier to determine how visitors navigate and click through a website. [...]

Cliches exist for a reason: They are true. The phrase in the headline has always been good marketing advice — for both bricks-and-mortar businesses as well as online ones. If you wanted to open a four-star restaurant with $40 appetizers, $100 entrees, and $1,000 bottles of wine, you would not place it in a blue-collar, [...]

It is a common theory in business — and even in marketing — that “you get what you pay for.” A company will often purchase B2B services that are priced the highest (but still within the budget) since alternatives with extremely-low costs are viewed subconsciously as inferior — as in, “they must be new,” or [...]

When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether you have various add-on platforms.) The goal, of course, is to save you time — [...]