Archive for Jul, 2011
Billboards Have a Future in the Digital Age
Jul. 6, 2011 by Jeff Demers
Billboards and other outdoor media methods have been ubiquitous forms of advertising since before the first automobile. According to the Outdoor Advertising Association of America, the earliest known billboard rentals occurred during 1867, while the classic Burma Shave continuous-message signs first appeared during 1925. Today, many advertisers, especially those targeting consumers, still rely on billboards [...]

