One of the biggest misconceptions about online advertising is that it is always expensive.  Certainly, a near infinite amount of money could go into advertising online – but for those service firms with small online budgets and the need to prove real ROI – there is a more inexpensive path.  This path begins with Pay-Per-Click [...]

Most large companies use a small portion of Google’s AdWords potential. This is especially true for small businesses that would benefit the most. The following are a few tips on how local small business can leverage Google’s AdWords platform even if they don’t have the most robust online presence. 1. Using AdWords to increase Traffic [...]