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Author Archives: Jeff Demers
How can you increase sales when your Lemonade Stand is in the breakdown lane of the information super highway?
Within the past 10 years, nearly everything about the way we do business has changed. Advancements in technology have opened new markets, brought people closer, blurred the lines between home and office along with giving new businesses the ability to … Continue reading
Survey Finds B2B Marketers Turning to PPC Advertising, Marketing Automation & Web Redesigns in 2012 to Best Meet Their Goals
61% B2B Marketers Increase Their Online Marketing Budgets in 2012, 72% of B2B Marketers Wish to Improve the User Experience of their Websites Continue reading
Make PPC Advertising Affordable by Achieving Coverage through Granularity
One of the biggest misconceptions about online advertising is that it is always expensive. Certainly, a near infinite amount of money could go into advertising online – but for those service firms with small online budgets and the need to … Continue reading
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Tagged B2B Online Marketing, B2B PPC Tactics, B2B SEM Strategies
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Waking up Online Marketing Efforts
Google and Wakefly are Waking up Online Marketing Efforts Wakefly has been producing ongoing seminars throughout Massachusetts with the goal of enhancing marketing professionals’ knowledge and skill in the field of digital marketing. Thanks to the success of past events, … Continue reading
How to Sell Online Marketing Programs
How to Sell Online Marketing Programs and Budgets to Corporate Chiefs Whether it is labor, operations or marketing, the first sell of any budget for these business sectors or departments is the company’s big chiefs: CEO, CIO and/or CFO. The … Continue reading
Google Place Pages
Google Place Pages—Examining the Effect of Google’s Content Limitation Decision on Small Businesses For many kinds and sizes of businesses, especially small businesses, a Google Place Page has become a significant component of their Internet marketing, especially since so many … Continue reading
Content that Drives Sales
With the rapid growth of the Internet as the “ultimate” content portal, content is one of the new drivers of sales performance. Providing the right content to the right person helps capture leads and transform them into paying customers. Marketing … Continue reading
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Demystifying Online Marketing Budgets
It’s not surprising that many companies are confused about how to use and budget the Internet as a marketing medium. For example, in a March 2011 American Express poll, small and medium size businesses (SMBs) responded that social media was … Continue reading
Billboards Have a Future in the Digital Age
Billboards and other outdoor media methods have been ubiquitous forms of advertising since before the first automobile. According to the Outdoor Advertising Association of America, the earliest known billboard rentals occurred during 1867, while the classic Burma Shave continuous-message signs … Continue reading
Collateral Marketing Materials at the Speed of the Internet
Collateral marketing materials in the form of sales brochures, product sheets, white papers, etc., have long been important aids to most B2B marketing and sales. Traditional B2B advertising methods were designed to target a company’s primary audience(s) with messages about … Continue reading
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