Does your online advertising campaign have a low click-thru rate (CTR)? A low CTR is like being chosen last for first grade dodge ball. Except in first grade, the only thing on the line was a better spot at the lunch table near the cool kids. In the cutthroat world of online marketing, low CTR [...]

Is your business spending thousands on expensive SEO consultants in an effort to improve search engine result page rank? Guess what: you’re better off burning that pile of cash in your fireplace at home. At least you’d benefit from some free heat this winter. Traditional search engine optimization (SEO) is dead. Thanks to the Panda [...]

Last week at a client meeting, the marketing director for a major corporation sat down, folded his hands and stated matter-of-factly: “Nobody clicks on Google Ads; they’re a waste of money.” Right? Wrong! Google ads account for 64.6% of all clicks for high commercial intent keyword searches (i.e., searches from consumers who are primed to purchase a [...]

Is your website stale? Just like last month’s bag of Nacho Cheese Doritos, even the freshest web designs (and chips) go stale over time. Sure, we know you’re not rockin’ clunky flash graphics or comic sans typeface (right?), but there’s a good chance that your website is an embarrassment to your business. Outdated, sluggish websites [...]

Last October, Google Product Search officially became Google Shopping – shifting from a free feature to a pay-per-use service. This change has caused substantial confusion among online retailers, creating a unique opportunity for your business to get ahead of the competition. Is Google’s new pay-per-use shopping model right for your online retail business? When executed [...]

Are your pay-per-click (PPC) campaign dollars ending up in the trash? A high cost-per-click (CPC) is a waste of money and time. When done correctly, PPC advertising can be more effective than SEO. However, the majority of businesses fail to properly execute their PPC campaigns. It’s no surprise that 98% of Google advertisers are dissatisfied [...]

As we continue to explore each and every avenue to generate value centric sales opportunities for our clients, Wakefly is pleased to announce a revolutionary way to remarket to visitors through Facebook. The embedded video below goes into greater detail, but the Facebook Ad Exchange boasts: The ability for advertisers to show product or individual [...]

If you’re struggling to make sense of the new post-Panda and Penguin world, you’re not alone. Penguin and Panda were the first waves of a sting operation, designed to both rid Google of spam… and to upgrade Google’s search capabilities to serve a more social and visual web. Those are both good things, good for [...]

Just two months after being named one of the fastest growing companies in America by Inc 5000, Wakefly has been also recognized by the Worcester Business Journal as the 14th fastest growing private company in Central Massachusetts. To make this impressive list of successful companies, revenues had to have grown in each of the three years [...]

Landing pages, the written offer, split testing messaging, no matter which is your marketing weapon of choice all contingent on one simple prerequisite: traffic. In the movie Field of Dreams, when Kevin Costner layed out his baseball diamond – he literally bet the farm that his effort would yield fruit.  As online marketers, we don’t [...]