Marketing Automation Is Worth the Money

As a digital marketer, we are comfortable with the idea that whatever we do should have an element of tracking.  The days of hypothetical marketing are not gone though.  There are huge opportunities to quantify traditional marketing effects as well as cross channel marketing.  The huge benefit is that the tracking and campaign structure with […]

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              Gone are the days when this symbol, #, was just a pound sign on a land-line phone.  The other night my mom called me to talk about the fact that Jack Williams was retiring from being a full-time news anchor on WBZ.  She had seen a “pound sign” on […]

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As a consultant in the digital advertising realm, my clients place their trust in me to get the most out of every dollar they spend on digital media. That is a great responsibility; one that I take very seriously. My ability to perform relies heavily on accumulating data that is both robust and accurate. Picture […]

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  When it comes to metadata, an SEO specialist has to think like a marketer, but also needs a crash course in brain surgery. You are asking yourself, brain surgery? Wait you lost me. Wait for it. Brain surgery is a very involved and delicate medical procedure where you need laser-like precision. The same can […]

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Wakefly-QualityScore Video Transcription: What is the #1 reason people lose money in paid search advertising? Hi, I’m Stephanie part of your online marketing team here at Wakefly. If your business is advertising online, you have a tremendous opportunity to get more for your advertising dollars. With most new clients we work with, we commonly discover […]

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Google has announced that it will introduce Product Reviews that will display on Google Shopping ads. Google announced that: “Product reviews provide critical information to shoppers making purchase decisions. Beginning in mid-July, we’re including product ratings on Product Listing Ads to help users easily find this information when searching for products through Google Shopping on […]

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PPC & SEO in Harmony

Video-Wakefly-PPC&SEO Video Transcription: We had no idea she even knew how to fish. In this video, Stephanie from Wakefly explains how to improve your content ranking in search engines by using paid search advertising. So, how can you use PPC to improve your SEO? Hi, I’m Stephanie part of your online marketing team here at […]

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  In my previous blog entries (Keyword Mapping and The Importance of Title Tags, Alt Tags and Meta Descriptions), I discussed the importance of keywords in title tags, meta descriptions, header tags and alt tags. To review, keywords should be included in all elements to increase traffic to your website. It is very important to address any […]

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Product listing ads have been a great way for eCommerce advertisers to drive incremental revenue from Google SERPs since their launch in the fall of 2010. With relatively lower average CPCs, the comparison shopping engine has continued to be channel for cost competitive retailers to purchase targeted, above the fold ads in Google’s search engine. […]

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Social

Paperback phone books used to be the best way to distribute your local business information; now they are used as doorstops. We’ve previously mentioned some free local SEO tools that can help your business and we’d like to discuss two of our favorites are Moz Local and Google Local, so here’s how you can give […]

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You’ve decided to convert your website into one that is responsive. Sounds easy, right? Not so fast. Converting a non-responsive website into a responsive website requires you to replace the current code with a framework that supports responsive web design, such as Bootstrap or Foundation. Whichever framework you select, you need to: Identify the features […]

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