Do Call Tracking Numbers Impact Local SEO?

A question recently came up around Local SEO and implementing call tracking software for a client. In this case, the call tracking numbers replace the original phone numbers no matter the referral source, so this includes organic search. This opened a can of worms for us to investigate – are search engine crawlers picking up the new […]

Read Post

Think of what you need to be fit. You need to work on your endurance. You need to build strength. You need to eat the right amount of food and make good choices. Say you looked just at strength. You would need to choose the right exercises, how many sets, the number of reps, and […]

Read Post

Your web site is more than just the face of your business; it can also be one of your greatest assets, so it’s important to make sure that you are using it to its full potential. If you are planning a web site redesign, this is the perfect opportunity to take a deeper look into […]

Read Post

http://www.wakefly.com/Company/Contact Video Transcription: Hi, I’m Meredith, part of your digital marketing team here at Wakefly.  Today I’d like to talk with you about the importance of alt tags, title tags, and meta descriptions regarding your SEO goals. First, let’s talk about title tags. Whether you are using Bing, Google, or Yahoo, the title tag is […]

Read Post

http://www.wakefly.com/Company/Contact Video Transcription: Hi I’m Meredith, part of your digital marketing team here at Wakefly. Today I’d like to talk to you about site link extensions; a simple yet often overlooked way to further enhance your pay per click advertising ad copy. Sitelinks are hyperlinks that appear below your ad copy on the search results […]

Read Post

As many advertisers know; bidding on the competition’s keywords is a great way to expand your customer base and increase your brand awareness. The challenge for many advertisers is how to protect your own PPC brand from others attempting to target your same keywords. Here are 2 steps you can utilize to help protect your […]

Read Post

The average attention span of a human being has dropped from 12 to 8 seconds since 2000. And the little ole gold fish is at 9 seconds, too bad they don’t have money to spend on your products/services. What does this mean for the business owner and digital marketer? Hit them fast and hit them […]

Read Post

As has been said many times, a picture is worth a thousand words. When using images on your website, they should be strategically placed, imply the correct message, and be ‘good quality’. With the advent of high resolution cameras, image files are large both in dimension (pixel dimensions) and file size. While computer monitors may […]

Read Post

  As of September 24, 2014 the Google Analytics (GA) certification exam is free to take through Google Partners at google.com/partners. You no longer have to shell out $50 each time you want to take it. This is great news! The exam consists of 70 multiple choice questions that you need to answer in 90 minutes. […]

Read Post

  Gone are the days of The Yellow Pages getting delivered to your door. Replacing these books are the many directory sites and search engine local listings. Many business owners may not see the full value of local SEO, and more times than not, these are the businesses that need it the most. Whether you […]

Read Post
website functional specification

One of the key tasks of a Web Project Manager’s job at Wakefly is writing functional specifications for each web project. The functional specification is invaluable as it serves as a guide for web developers about how to build a website and how the website will work. In addition, the ‘spec’ is also a guide […]

Read Post
more