Converting Your Current Website to Responsive Web Design

Everyone today tells us “I want my current website to be mobile friendly.” The way to accomplish this goal is via a web development technique called “responsive web design”. Responsive web design enables your website to display itself correctly no matter whether the visitor is using a smart phone, tablet or desktop. Don’t confuse responsive […]

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As a video production specialist for a number of years, as I’m sure many fellow internet users have noticed, the production and implementation of video has enjoyed a meteoric rise in popularity. Sites are taking advantage of video with regard to its use to drive traffic, retain visitors, and increase conversions on websites. So why […]

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What is social media without people and engagement? ……. Just an abyss of one way communication, white noise and spam. In the “off-line” world, people congregate at their jobs, church, sporting events, local watering holes and family outings to socialize about what is going on in their lives.  The “on-line” world of social media is […]

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Coming up with a topic to write about, especially for a PPC blog, could quite possibly be the MOST DIFFICULT THING EVER! Well maybe not ever, I’m pretty sure moving that giant rock might be more difficult, but you get what I mean. Blogs are an increasingly popular way to get your message across the […]

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Video: SEO for Startups

  Maile Ohye from Google advises as if she had only 10 minutes as your SEO consultant to give you Strategy on SEO for Startups.

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  Maile Ohye from Google describes how to create a holistic SEO strategy inclusive of all your company’s online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and pretends to be the SEO manager of the Webmaster Central Blog.

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social media analytics updates

Twitter (my favorite social network) has rolled out new analytics features for all users and the data gives tremendous insight into how followers interact with your content. Until now, influence has only been determined by monitoring replies, retweets, and favorites (along with weeding out the spam accounts that play the follow-back game to gain followers). […]

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The back-to-school season is the second most profitable e-commerce shopping season of the year. While you may have just gotten used to having your kids hanging around the house all of the time now on summer break, it’s time to deploy those back-to-school marketing campaigns.  With the predicted increase in digital spending, are your campaigns […]

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Maile Ohye from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.

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The Importance of Title Tags, Alt Tags and Meta Descriptions Hi everyone, I’m Mike and I am the newest member of the Wakefly SEO team! Having previously worked in the broadcast department of a well-respected media buying agency in Boston for over five years, I am extremely excited to begin my new SEO career at […]

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I have long been a proponent of bidding on branded terms in paid search campaigns. Let’s move past the antiquated notion that “Users searching our branded terms would be converters anyways, so why pay for them.” There are many ways in which this statement is false (or at least misleading), but this topic has been […]

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