website visibility

What is SEM, and when did it become relevant to my business?

SEM stands for Search Engine Marketing. An all-encompassing method of increasing visibility of websites (URL’s) in terms of Paid Search (PPC) and Organic Search (SEO).  As digital marketing agencies specializing in PPC and SEO continue to gain influence in the marketing world, savvy business owners  are taking notice and have been quick to stay ahead […]

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Search optimization for AJAX applications

There’s a hot trend in web design to create scrolling, one page web sites – sometimes referred to as parallax scrolling sites. Navigation scrolls the site up and down – or left and right – to various sections of content rather than going to separate pages. The big flashy designs and eye candy transitions make […]

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Google recently launched a new AdWords call tracking feature called “Website Call Conversions”. This new conversion metric gives advertisers the ability to track call conversions that occur on their website after a customer clicks on their search ad. This works by having a snippet of code added to your website. Once this code is added […]

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  Social Media Listening & Customer Service Is Imperative To Social Success   Social Media is meant to be a method of two-way communication (it isn’t called Anti-social media, after-all). The worst thing you can possibly do as a company is be a one-way street.  Jamming your offerings down your audience’s throats is going to […]

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Have you ever been standing in the grocery store, and for the life of you, can’t remember what you needed to buy? I do this pretty much every single time, and each time I think to myself, “Why don’t you just write a list you dummy?” Having a list and checking it off as you […]

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A pitfall in SEO for e-commerce, as opposed to the bad but well-known search engine optimization techniques that can harm any website, can be captured through two versions of a story. Childhood Without SEO Imagine yourself as a child, back when video rental stores existed. You pay a regular visit to this store with your […]

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As a digital marketer, we are comfortable with the idea that whatever we do should have an element of tracking.  The days of hypothetical marketing are not gone though.  There are huge opportunities to quantify traditional marketing effects as well as cross channel marketing.  The huge benefit is that the tracking and campaign structure with […]

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              Gone are the days when this symbol, #, was just a pound sign on a land-line phone.  The other night my mom called me to talk about the fact that Jack Williams was retiring from being a full-time news anchor on WBZ.  She had seen a “pound sign” on […]

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As a consultant in the digital advertising realm, my clients place their trust in me to get the most out of every dollar they spend on digital media. That is a great responsibility; one that I take very seriously. My ability to perform relies heavily on accumulating data that is both robust and accurate. Picture […]

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  When it comes to metadata, an SEO specialist has to think like a marketer, but also needs a crash course in brain surgery. You are asking yourself, brain surgery? Wait you lost me. Wait for it. Brain surgery is a very involved and delicate medical procedure where you need laser-like precision. The same can […]

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Wakefly-QualityScore Video Transcription: What is the #1 reason people lose money in paid search advertising? Hi, I’m Stephanie part of your online marketing team here at Wakefly. If your business is advertising online, you have a tremendous opportunity to get more for your advertising dollars. With most new clients we work with, we commonly discover […]

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