HootSuite

Turn an Opportunity into a Strength

Turn a Weakness / Opportunity into an Opportunity / Strength No press is bad press and that has never been truer than on the web. Building a brand is incredibly tough. You have competitors who might have a larger marketing budget or have been doing what you do for longer, and perhaps you have such a […]

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“The best time to start a Twitter account was one year ago. The second best time is today.” People spent months convincing you to get a Twitter account, and you finally gave in. You signed up, wrote a few tweets and even changed your egg pic to something non-egg related. Yet here you are, three […]

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Whether you’re new to the Search Engine Optimization (SEO) game or a seasoned veteran, a business goal of your clients’ website needs to be established first and foremost. From there, establishing specific metrics, goals, and conversion has to be tracked accordingly. Many website owners and marketers want to see more visits while others want to […]

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“Dave brings the results driven success that is key to achieving the business challenges that our clients trust us to resolve,” said Wiseley. “We are excited for him to be a part of our award winning team and looking forward to his continued success here at Wakefly.”

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While everyone’s PPC strategy may be different it does not seem like any of their ideas are wrong. The PPC game is complicated and there are many different ways to succeed in it. You just have to find the strategy that works for you.

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‘Video is not content, it is just a form’. As such, if you intend to use video on your site, it is imperative that you come to a deeper understanding of the intent behind the use of video and create the videos to achieve the goals you are setting for the endeavor.

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In the ever changing world of digital advertising, it can be extremely difficult to keep on top of new releases. Amongst the many recent change to AdWords, we at Wakefly have noticed that two in particular have flown under the radar of main stream media, but are extremely useful on a day to day basis: […]

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With the recent agreement between Yahoo! and Yelp, small businesses have an opportunity to build their listings on organic searches. This sort of exposure will either make or break the chance for a business to attract new and returning users to their site as the Yelp reviews will be visible. See how! Some key points: – Yahoo! […]

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Did you happen to come across a strange notification in your Google AdWords account this morning? No need to log out and log back in, click refresh, or to grab another cup of coffee; its just Google’s latest and greatest April Fool’s day prank. Optimize your AdWords account with AdBirds, choose your bird, and “let […]

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Facebook has spent the past several years selling itself to companies as the best way to conduct quality conversation with the customer at scale.  Through Facebook, we could humanize our brand and interact with the individual to an extent never before possible through traditional media. The social wave quickly overtook the marketing world.  In 2013, […]

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In a day where companies are rushing to get their social media campaigns up and running, the technical SEO guys that are usually in charge of the efforts need to be clear that automating and collecting social media profiles can be more detrimental to your company than not having a profile in social media at […]

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