Protecting Your Brand From PPC Competitors

As many advertisers know; bidding on the competition’s keywords is a great way to expand your customer base and increase your brand awareness. The challenge for many advertisers is how to protect your own PPC brand from others attempting to target your same keywords. Here are 2 steps you can utilize to help protect your […]

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The average attention span of a human being has dropped from 12 to 8 seconds since 2000. And the little ole gold fish is at 9 seconds, too bad they don’t have money to spend on your products/services. What does this mean for the business owner and digital marketer? Hit them fast and hit them […]

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As has been said many times, a picture is worth a thousand words. When using images on your website, they should be strategically placed, imply the correct message, and be ‘good quality’. With the advent of high resolution cameras, image files are large both in dimension (pixel dimensions) and file size. While computer monitors may […]

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  As of September 24, 2014 the Google Analytics (GA) certification exam is free to take through Google Partners at google.com/partners. You no longer have to shell out $50 each time you want to take it. This is great news! The exam consists of 70 multiple choice questions that you need to answer in 90 minutes. […]

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  Gone are the days of The Yellow Pages getting delivered to your door. Replacing these books are the many directory sites and search engine local listings. Many business owners may not see the full value of local SEO, and more times than not, these are the businesses that need it the most. Whether you […]

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website functional specification

One of the key tasks of a Web Project Manager’s job at Wakefly is writing functional specifications for each web project. The functional specification is invaluable as it serves as a guide for web developers about how to build a website and how the website will work. In addition, the ‘spec’ is also a guide […]

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                    Is your affiliate marketing program ready for Q4?  If you said “no” or “I don’t know” then I hate to tell you, but we’re already in Q4.  Never to fear!  The beginning of October is still a perfectly acceptable time to ramp up your Q4 […]

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Man Looking Under Hood

  Staying ahead of your competitor’s SEO strategies is not easy. Whether you are trying to catch up, compete, or merely enter their radar, you can quickly find yourself unsure of which direction to proceed and which SEO strategy to implement. As you are developing strategies to leave your competitors in the dust, they are likely […]

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Wakefly has done more ecommerce projects than usual this year, and a number of them have been with clients who are new to ecommerce. In the realm of website design and development, ecommerce is its own island. It’s critical to consider all of the myriad functional options and the business processes that hinge off of […]

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When buying traffic, it is important to be as efficient as possible.  This does not just mean buying clicks at low cost.  Buying the right clicks should be just as integral part of your strategy.  When thinking about the right clicks, we often rely exclusively on relevancy as our main barometer.  Relevancy is of course […]

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Keyword Research

Hello Everyone! This week I would like to discuss the importance of Keyword Research and why it’s important to select your keywords based on both analytics and the “human factor”. Keyword research is very important and should be performed with careful consideration to these two factors. However, as SEO professionals, we can at times get […]

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