Landing pages, the written offer, split testing messaging, no matter which is your marketing weapon of choice all contingent on one simple prerequisite: traffic. In the movie Field of Dreams, when Kevin Costner layed out his baseball diamond – he literally bet the farm that his effort would yield fruit.  As online marketers, we don’t [...]

One of the biggest misconceptions about online advertising is that it is always expensive.  Certainly, a near infinite amount of money could go into advertising online – but for those service firms with small online budgets and the need to prove real ROI – there is a more inexpensive path.  This path begins with Pay-Per-Click [...]

Most large companies use a small portion of Google’s AdWords potential. This is especially true for small businesses that would benefit the most. The following are a few tips on how local small business can leverage Google’s AdWords platform even if they don’t have the most robust online presence. 1. Using AdWords to increase Traffic [...]

Google and Wakefly are Waking up Online Marketing Efforts Wakefly has been producing ongoing seminars throughout Massachusetts with the goal of enhancing marketing professionals’ knowledge and skill in the field of digital marketing.  Thanks to the success of past events, we have announced two new workshops that will be held in the Waltham area this [...]

So I have a younger friend, whose name has been changed to protect the Internet-marketing innocent, who was laid-off and then found a part-time job as a bartender in a Massachusetts pub for money in these difficult times. Although I admire his work ethic in such a tough economy, his online behavior on behalf of [...]

If you have been following Wakefly for a while, you know the importance of having an interesting, often-updated, and well-written blog on your company’s website: – Increasing your role as a thought-leader in your industry– Providing regular content for search engines to find, index, and deliver more traffic as a result– Maximizing the opportunities for [...]

Cliches exist for a reason: They are true. The phrase in the headline has always been good marketing advice — for both bricks-and-mortar businesses as well as online ones. If you wanted to open a four-star restaurant with $40 appetizers, $100 entrees, and $1,000 bottles of wine, you would not place it in a blue-collar, [...]

It is a common theory in business — and even in marketing — that “you get what you pay for.” A company will often purchase B2B services that are priced the highest (but still within the budget) since alternatives with extremely-low costs are viewed subconsciously as inferior — as in, “they must be new,” or [...]

When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether you have various add-on platforms.) The goal, of course, is to save you time — [...]