Tag Archives: B2B PPC Tactics

Make PPC Advertising Affordable by Achieving Coverage through Granularity

Posted on February 27, 2012 by Jeff Demers

One of the biggest misconceptions about online advertising is that it is always expensive.  Certainly, a near infinite amount of money could go into advertising online – but for those service firms with small online budgets and the need to … Continue reading →

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How Small Businesses Can Leverage Google AdWords

Posted on February 27, 2012 by ddorazio

Most large companies use a small portion of Google’s AdWords potential. This is especially true for small businesses that would benefit the most. The following are a few tips on how local small business can leverage Google’s AdWords platform even … Continue reading →

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Online Marketing Will Fail Without Proper Tracking

Posted on January 12, 2011 by Jeff Demers

Imagine for a second that instead of promoting your business online you were dedicating your limited resources to more traditional print advertising in B2B print journals. You would probably be prepared to spend thousands of dollars for ad creative, production … Continue reading →

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A few tips on effective landing pages

Posted on November 30, 2010 by Jeff Demers

Often an afterthought to an online lead generation campaign, a landing page is actually pretty crucial. Due to its power to convert visitors into qualified leads, it can make or break a campaign. Each campaign must have its own, dedicated … Continue reading →

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Cost vs. Value: How NOT to Do B2B PPC Advertising

Posted on October 18, 2010 by Jeff Demers

It is a common theory in business — and even in marketing — that “you get what you pay for.” A company will often purchase B2B services that are priced the highest (but still within the budget) since alternatives with … Continue reading →

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How Much is One PPC B2C Click Worth?

Posted on January 28, 2010 by Jeff Demers

The U.S. company Adgooroo released an interesting report about search engine advertising in the last quarter 2009. It makes compelling reading. When looking at the most expensive keywords on the three search engines, we see interesting differences. Each engine has … Continue reading →

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Google 2009 Ad Revenue: Q4 Results In

Posted on January 27, 2010 by Jeff Demers

The year 2009 has been another good one for Google – the top-80 U.S. retailers spent an estimated $264 million in online advertising with Google during Q4 2009 alone. According to AdGooRoo, this is an increase of 12.5% from to Q3. In … Continue reading →

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How to Write Good PPC Ads: A Quick Primer

Posted on April 15, 2009 by Jeff Demers

If you’re not using the Google Adwords pay per click (ppc) program you are probably missing out on driving a great deal of visitors to your sites. The first step (after your create your free Google account!) is to write … Continue reading →

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Real Time Feedback From Pay-Per-Click Advertising

Posted on March 9, 2009 by Jeff Demers

How do you reach out to potential customers? Do you generate leads through tradeshows? Buy lists and make cold calls or send emails? Depend on referrals? As a marketer, it’s likely the most important thing you can do is generate … Continue reading →

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Online Marketing Webinars

Posted on January 12, 2009 by Jeff Demers

Interested in learning more about pay-per-click search engine marketing? How about orgranic search? Social media marketing? Make sure to sign up for our webinars. We just released the scheduled for the first quarter of 2009: January 15, 2009: “Optimizing Pay-Per-Click … Continue reading →

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