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Tag Archives: B2B Search Marketing
How Small Businesses Can Leverage Google AdWords
Most large companies use a small portion of Google’s AdWords potential. This is especially true for small businesses that would benefit the most. The following are a few tips on how local small business can leverage Google’s AdWords platform even … Continue reading
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Tagged B2B Online Marketing, B2B PPC Tactics, B2B Search Marketing, B2C Marketing
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Online Marketing Will Fail Without Proper Tracking
Imagine for a second that instead of promoting your business online you were dedicating your limited resources to more traditional print advertising in B2B print journals. You would probably be prepared to spend thousands of dollars for ad creative, production … Continue reading
Cost vs. Value: How NOT to Do B2B PPC Advertising
It is a common theory in business — and even in marketing — that “you get what you pay for.” A company will often purchase B2B services that are priced the highest (but still within the budget) since alternatives with … Continue reading
How Google Instant Will Affect SEO
When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether … Continue reading
Promoted Tweets: Twitter Launches Twitter Ads
People have always asked two questions with relation to Twitter: How can Twitter make money? And can I promote my business on Twitter? Twitter Co-founder Biz Stone answered both these questions today and announced the official launch of “Promoted Tweets” … Continue reading
The Inbound Marketing Story: A Visit To Hubspot
Today, I met Mike Volpe (@mvolpe), VP Inbound Marketing at Hubspot and it was a very educational experience. Having moved here recently I have been trying to expand on my network of friends, colleagues, industry experts etc. Social media marketing … Continue reading
301 redirects: the why, how and what of implementing redirects for your site
When a searcher types a query in a search engine, the search engines respond to the query by displaying URLs that best meet the searchers criteria. In simple words search engines index millions of sites (store them in a data … Continue reading
AdWords for Mobile: Google Makes Managing Campaigns Easier
Yesterday, Google AdWords announced the launch of AdWords for smartphones (iPhone, Android and Palm Pre devices). We all know that business professionals are always on the go (between meetings, conferences, socializing, presenting, managing campaigns, strategizing etc.) and having a smartphone … Continue reading
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Tagged B2B Search Marketing, B2B SEM Strategies, B2B SEO Tactics
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Blogging for Success: 6 Reasons Why Blogs Benefit Businesses
Is Blogging really going to benefit my business? The simple answer to this question is ‘Yes’, blogging will benefit your business. But you can’t just create a blog and leave it as a static, dead page on the internet. Your … Continue reading
Basic Link Building Strategies for B2B Companies
Business owners and employees know that when choosing a 401K plan, a diversified portfolio is always a solid investment choice. The market is constantly changing. Financial advisers always encourage choosing a variety of financial instruments for safety and growth. With … Continue reading