Tag Archives: B2B Search Marketing

How Small Businesses Can Leverage Google AdWords

Most large companies use a small portion of Google’s AdWords potential. This is especially true for small businesses that would benefit the most. The following are a few tips on how local small business can leverage Google’s AdWords platform even … Continue reading

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Online Marketing Will Fail Without Proper Tracking

Imagine for a second that instead of promoting your business online you were dedicating your limited resources to more traditional print advertising in B2B print journals. You would probably be prepared to spend thousands of dollars for ad creative, production … Continue reading

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Cost vs. Value: How NOT to Do B2B PPC Advertising

It is a common theory in business — and even in marketing — that “you get what you pay for.” A company will often purchase B2B services that are priced the highest (but still within the budget) since alternatives with … Continue reading

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How Google Instant Will Affect SEO

When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether … Continue reading

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Promoted Tweets: Twitter Launches Twitter Ads

People have always asked two questions with relation to Twitter: How can Twitter make money? And can I promote my business on Twitter? Twitter Co-founder Biz Stone answered both these questions today and announced the official launch of “Promoted Tweets” … Continue reading

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The Inbound Marketing Story: A Visit To Hubspot

Today, I met Mike Volpe (@mvolpe), VP Inbound Marketing at Hubspot and it was a very educational experience. Having moved here recently I have been trying to expand on my network of friends, colleagues, industry experts etc. Social media marketing … Continue reading

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301 redirects: the why, how and what of implementing redirects for your site

When a searcher types a query in a search engine, the search engines respond to the query by displaying URLs that best meet the searchers criteria. In simple words search engines index millions of sites (store them in a data … Continue reading

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AdWords for Mobile: Google Makes Managing Campaigns Easier

Yesterday, Google AdWords announced the launch of AdWords for smartphones (iPhone, Android and Palm Pre devices). We all know that business professionals are always on the go (between meetings, conferences, socializing, presenting, managing campaigns, strategizing etc.) and having a smartphone … Continue reading

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Blogging for Success: 6 Reasons Why Blogs Benefit Businesses

Is Blogging really going to benefit my business? The simple answer to this question is ‘Yes’, blogging will benefit your business. But you can’t just create a blog and leave it as a static, dead page on the internet. Your … Continue reading

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Basic Link Building Strategies for B2B Companies

Business owners and employees know that when choosing a 401K plan, a diversified portfolio is always a solid investment choice.  The market is constantly changing.  Financial advisers always encourage choosing a variety of financial instruments for safety and growth. With … Continue reading

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