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Tag Archives: B2B SEM Strategies
Make PPC Advertising Affordable by Achieving Coverage through Granularity
One of the biggest misconceptions about online advertising is that it is always expensive. Certainly, a near infinite amount of money could go into advertising online – but for those service firms with small online budgets and the need to … Continue reading
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Tagged B2B Online Marketing, B2B PPC Tactics, B2B SEM Strategies
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A couple of quick tips on picking the right keywords for your website
We all know how important keywords are to driving qualified traffic to our websites. But how do you know which ones are the right ones; the ones that will deliver the best traffic? There are three basic requirements to selecting … Continue reading
Using offers to convert visitors to your website into qualified leads
Getting qualified visitors to your website is only half the battle. The other half of the equation is to convert those visitors into qualified leads. To earn a positive ROI on your website investment and to support your sales team, … Continue reading
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Tagged B2B SEM Strategies, Online Lead Generation Strategies
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As seen in the Boston Business Journal – Website Development Best Practices: Six Ways to Generate More Leads from Your Sub-Pages
Many people think of web lead generation in a limited way. They create landing pages for campaigns, and order pages for products. But why not optimize every sub-page on your website for lead generation? Here are six things you can … Continue reading
A few tips on how to structure your main navigation bar to maximize your SEO efforts
As mentioned before, when it comes to transforming your website into a tool to deliver qualified leads, content is king. The more content you have for a particular keyword, the more likely you’ll appear high up on the search results … Continue reading
Cost vs. Value: How NOT to Do B2B PPC Advertising
It is a common theory in business — and even in marketing — that “you get what you pay for.” A company will often purchase B2B services that are priced the highest (but still within the budget) since alternatives with … Continue reading
Promoted Tweets: Twitter Launches Twitter Ads
People have always asked two questions with relation to Twitter: How can Twitter make money? And can I promote my business on Twitter? Twitter Co-founder Biz Stone answered both these questions today and announced the official launch of “Promoted Tweets” … Continue reading
301 redirects: the why, how and what of implementing redirects for your site
When a searcher types a query in a search engine, the search engines respond to the query by displaying URLs that best meet the searchers criteria. In simple words search engines index millions of sites (store them in a data … Continue reading
Successfully Marketing Your Brand On April Fools Day
Who said online marketing had to follow a formula and be dull and boring? Online Marketing or inbound marketing as many like to call it offers far more potential than traditional marketing did. It lets businesses explore techniques and implement … Continue reading
AdWords for Mobile: Google Makes Managing Campaigns Easier
Yesterday, Google AdWords announced the launch of AdWords for smartphones (iPhone, Android and Palm Pre devices). We all know that business professionals are always on the go (between meetings, conferences, socializing, presenting, managing campaigns, strategizing etc.) and having a smartphone … Continue reading
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Tagged B2B Search Marketing, B2B SEM Strategies, B2B SEO Tactics
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Assess your website's lead generation capabilities