How to Sell Online Marketing Programs and Budgets to Corporate Chiefs Whether it is labor, operations or marketing, the first sell of any budget for these business sectors or departments is the company’s big chiefs:  CEO, CIO and/or CFO.  The challenge for the chief marketing officer (CMO) when developing and presenting any marketing program and [...]

How do you use the data from Google Analytics to make the best business decisions regarding your website? Here are two examples of how you to implement changes to your website based on the data found in Google Analytics. Let’s say Google Analytics tells you that the phrase “healthcare supply chain” is the most relevant [...]

In these tough economic times, it’s more critical than ever for your website to deliver qualified leads and a positive ROI. But how do you know who your site’s best visitors are? How can you tell where they come from? How can you drive more of those visitors to your site and turn them into [...]

Many people think of web lead generation in a limited way. They create landing pages for campaigns, and order pages for products. But why not optimize every sub-page on your website for lead generation? Here are six things you can do to improve website lead generation and ROI. First, make sure all elements of the [...]

As mentioned before, when it comes to transforming your website into a tool to deliver qualified leads, content is king. The more content you have for a particular keyword, the more likely you’ll appear high up on the search results page. Thus, one of the key ways to get ranked high on the organic search [...]

Cliches exist for a reason: They are true. The phrase in the headline has always been good marketing advice — for both bricks-and-mortar businesses as well as online ones. If you wanted to open a four-star restaurant with $40 appetizers, $100 entrees, and $1,000 bottles of wine, you would not place it in a blue-collar, [...]

When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether you have various add-on platforms.) The goal, of course, is to save you time — [...]

People have always asked two questions with relation to Twitter: How can Twitter make money? And can I promote my business on Twitter? Twitter Co-founder Biz Stone answered both these questions today and announced the official launch of “Promoted Tweets” – the paid advertising program by Twitter. “Promoted Tweets” has been launched to first display [...]

When a searcher types a query in a search engine, the search engines respond to the query by displaying URLs that best meet the searchers criteria. In simple words search engines index millions of sites (store them in a data pool) and pull up sites that have content that responds to specific search keywords. Sometimes [...]

Yesterday, Google AdWords announced the launch of AdWords for smartphones (iPhone, Android and Palm Pre devices). We all know that business professionals are always on the go (between meetings, conferences, socializing, presenting, managing campaigns, strategizing etc.) and having a smartphone or easy access to the internet is an indispensable part of our lives. For those [...]