Tag Archives: B2B Social Media Marketing

How NOT to Get “Unfriended” in B2B Social-Media Marketing

So I have a younger friend, whose name has been changed to protect the Internet-marketing innocent, who was laid-off and then found a part-time job as a bartender in a Massachusetts pub for money in these difficult times. Although I … Continue reading

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Increasing Your B2B Content-Marketing With Arkayne

If you have been following Wakefly for a while, you know the importance of having an interesting, often-updated, and well-written blog on your company’s website: – Increasing your role as a thought-leader in your industry– Providing regular content for search … Continue reading

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Niche Online-Marketing, Demographics, and Social Media

If you’re new to Internet marketing, don’t worry too much — some of the old rules of traditional media still apply. The specific methods and tactics are still evolving, but many of the general theories and strategies have remained the … Continue reading

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Levi.com: Uses Facebook to Create Social Brand Experiences

In yesterday’s article we discussed how Facebook’s new technology can help businesses create meaningful brand experiences. And we discovered today that businesses have already jumped on the social brand experience bandwagon and are strategizing to successfully use this channel. Today, … Continue reading

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Social Web: Facebook Expands its Network

The web is dominated by social media and social networks. Each day a new technology is revealed or a new network is launched. This progress shows the growing change and use of innovation to connect people worldwide. Last week, Twitter … Continue reading

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Promoted Tweets: Twitter Launches Twitter Ads

People have always asked two questions with relation to Twitter: How can Twitter make money? And can I promote my business on Twitter? Twitter Co-founder Biz Stone answered both these questions today and announced the official launch of “Promoted Tweets” … Continue reading

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The Inbound Marketing Story: A Visit To Hubspot

Today, I met Mike Volpe (@mvolpe), VP Inbound Marketing at Hubspot and it was a very educational experience. Having moved here recently I have been trying to expand on my network of friends, colleagues, industry experts etc. Social media marketing … Continue reading

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Social Media: Connecting Us To The World

Two or three decades ago it would have seemed impossible for a local business to be seen global. Or to have an audience in a part of a world which you had never visited. True, the internet eased up communication … Continue reading

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Successfully Marketing Your Brand On April Fools Day

Who said online marketing had to follow a formula and be dull and boring? Online Marketing or inbound marketing as many like to call it offers far more potential than traditional marketing did. It lets businesses explore techniques and implement … Continue reading

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Measuring Your Social-Media Branding

Marketing has always been an inexact science that mixes creative, intangible principles with attempts to measure them quantitatively. As a result, measuring metrics like your company’s brand reach or perception in social-media networks is not all that precise. First, there … Continue reading

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