It’s not surprising that many companies are confused about how to use and budget the Internet as a marketing medium. For example, in a March 2011 American Express poll, small and medium size businesses (SMBs) responded that social media was their Internet marketing tactic of choice, but many think search engine marketing does a better [...]

Cliches exist for a reason: They are true. The phrase in the headline has always been good marketing advice — for both bricks-and-mortar businesses as well as online ones. If you wanted to open a four-star restaurant with $40 appetizers, $100 entrees, and $1,000 bottles of wine, you would not place it in a blue-collar, [...]

When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether you have various add-on platforms.) The goal, of course, is to save you time — [...]

When a searcher types a query in a search engine, the search engines respond to the query by displaying URLs that best meet the searchers criteria. In simple words search engines index millions of sites (store them in a data pool) and pull up sites that have content that responds to specific search keywords. Sometimes [...]

The U.S. company Adgooroo released an interesting report about search engine advertising in the last quarter 2009. It makes compelling reading. When looking at the most expensive keywords on the three search engines, we see interesting differences. Each engine has clusters of expensive keywords – and they are, interesting enough, not the same (or even [...]