Posts Tagged ‘BioPharma Marketing’

Pharma Marketing Online: The Game is Changing

Jan. 12, 2010 by Jeff Demers

As Rajesh Jain notes, the days of handing free samples to doctors might be over: Traditional pharma marketing has focused on ‘prescribing doctors’ with huge sales forces that were often directed to follow the carpet bombing method. Promotional budgets were high as those times were unknown of the phenomenon called recession. Mass communication was the […]