Collateral marketing materials in the form of sales brochures, product sheets, white papers, etc., have long been important aids to most B2B marketing and sales. Traditional B2B advertising methods were designed to target a company’s primary audience(s) with messages about the most important benefits of its products and services. Such messages (often consisting of a [...]

Lately, many of our web re-design projects involve migrating existing content from a database into a .net content management system. I spoke with a few of our certified Kentico trainers and web developers about the best way to integrate Kentico with a back end database that contains content that needs to be migrated to a [...]

We receive a lot of requests from people who are re-designing their websites to explain the benefits of building their website with a content management system (“CMS”). One of the CMS that gets mentioned a lot is Kentico, an off the shelf asp.net powered CMS. The questions people ask us about Kentico pretty much fall [...]

It’s amazing how the Web continues to reshape traditional marketing as our entire society shifts to becoming driven by the consumption of information flowing from the online world. If you’re in B2B marketing or sales, never has it been a higher priority than now for your business to be an active publisher online, garnering more [...]

As a follow up to our discussion on selecting a Content Management System (CMS), today’s topic is about why a CMS helps you grow your business. A CMS has obvious benefits from cost savings and business productivity standpoints. With a robust and well-implemented CMS, you can expect to save time by distributing the content publishing [...]

I was speaking with a client the other day. This particular client is a high tech company, and is one of four main players in its space. In terms of size, it’s considered to be of mid-size. One of their competitors is “an 800 pound guerilla”. We were talking about image and how he’s using [...]

Fresh content is important from a search engine optimization standpoint. The more often you update your site, the more often the search engines will visit your site, increasing your chances of having all your pages indexed and improving your organic rankings. Keeping your website up to date with fresh content is also important from an [...]

As a followup to our CMS article, “Content Management Systems (CMS) Selection“, this weeks article is going to focus on some of the content related functional features one should look out for while evaluating a CMS. With functional features, I am primarily referring to features that will impact a content author. Content authors can be [...]

One of the practice areas within Wakefly is implementing Content Management Systems (CMS). Almost 99% of all our website clients (re)launch their websites using a CMS. As a Company whose principals have been implementing CMS platforms for over 10 years, you can say our background with identifying a good CMS from an ok/poor one is [...]