So I have a younger friend, whose name has been changed to protect the Internet-marketing innocent, who was laid-off and then found a part-time job as a bartender in a Massachusetts pub for money in these difficult times. Although I admire his work ethic in such a tough economy, his online behavior on behalf of [...]

If you have been following Wakefly for a while, you know the importance of having an interesting, often-updated, and well-written blog on your company’s website: – Increasing your role as a thought-leader in your industry– Providing regular content for search engines to find, index, and deliver more traffic as a result– Maximizing the opportunities for [...]

Who said online marketing had to follow a formula and be dull and boring? Online Marketing or inbound marketing as many like to call it offers far more potential than traditional marketing did. It lets businesses explore techniques and implement strategies that were not possible before. It has enabled sinking businesses to get back on [...]

Today, I attended CRM Acceleration’s Social Media and CRM seminar sponsored by BrainSell and SugarCRM. The event was a gathering of Social Media and CRM gurus. Several speakers presented their ideas about Inboung marketing, Social Media, Sales and CRM etc. The seminar was structured to promote channels that can help businesses generate online leads. Inbound [...]

Companies are embracing blogs as a strategic marketing and communication tool that won’t break the bank. In 2010, we will see more and more companies (big and small) starting and maintaining their own corporate blog. To make it a successful marketing tool, there are several key elements companies have to be aware of.   1)    [...]

While many B2B trade publications will be working to further define their focus on an even narrower niche market along with developing a stronger online presence in order to survive, the fact remains that many of them will still disappear despite their best efforts to remain viable. The Internet can be too powerful — after [...]

Is your website producing fresh, search engine friendly content on a regular basis?   If you answered no, be aware that Google updated their search dashboard on May 13 with an easy tool to allow users to filter search engine results by their freshness.   The new “Show Options” feature on the Google search results [...]

If you’re a marketer, there is no doubt that you have heard how effective blogging can be for your organization. But why is blogging and participating in other forms of social media marketing an effective use of your time and resources? It starts with a reason you likely are familiar with—when updated regularly with useful, [...]

Chances are you’ve been told that blogs are incredible marketing tools. I bet you’ve heard that they can get be a great method to showcase expertise and credibility in your chosen field. Blogs can help establish that emotional connect that potential buyers often need early in the sales cycle in a way that a formal [...]

Our first blog entry (and one that’s been a long time coming)! I’ve always found the first blog entry interesting, as it needs to set the stage for what to expect, not an easy task in the dynamic world of blogging. But the more critical aspect is to then deliver on the promise over and [...]