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Tag Archives: Landing Page Optimization Strategies
Web development best practices – A few tips on how to make a form successful
Forms are one of the key components for building a website for a maximum ROI. They are the best way to enable a website visitor to self-qualify and to begin a dialogue with that visitor. This article contains several tips … Continue reading
A few tips on effective landing pages
Often an afterthought to an online lead generation campaign, a landing page is actually pretty crucial. Due to its power to convert visitors into qualified leads, it can make or break a campaign. Each campaign must have its own, dedicated … Continue reading
Beyond the Numbers: Google Launches In-Page Analytics
Marketing — whether online or offline — has always been one-part psychology, one-part math, and one-part communications. And for those of us who prefer visuals over numbers, Google Analytics has just released the Beta version of In-Page Analytics. The new … Continue reading
As Seen in the Boston Business Journal – The Importance of Well-Built Home Page 10 tips to improve your home page’s role in lead generation and conversion (part 1 – tips 1-5)
To obtain a positive ROI from your Web site, you need to drive qualified traffic to it, and then convert those visitors into qualified leads by having them complete a call to action, whether that’s downloading a document, registering for … Continue reading
Landing Page Optimization – It Starts With Ad Copy
Bait and switch—we all know of this infamous technique, and have maybe even experienced it. Say, for example, you see a newspaper advertisement for a $300/month payment on a car you’ve been considering. You know this price is a great … Continue reading
Online Lead Generation: Is Your Offer Good Enough?
If you have a well developed strategy for online lead generation you’ve probably thought quite a bit about landing pages, SEO, how to drive traffic to your site and paid search marketing. Without a doubt, all of these elements are … Continue reading
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Assess your website's lead generation capabilities