Forms are one of the key components for building a website for a maximum ROI. They are the best way to enable a website visitor to self-qualify and to begin a dialogue with that visitor. This article contains several tips on building forms. What should the form contain? Many people make the mistake of using [...]

Often an afterthought to an online lead generation campaign, a landing page is actually pretty crucial. Due to its power to convert visitors into qualified leads, it can make or break a campaign. Each campaign must have its own, dedicated landing page. As a PPC and online lead generation professional, I hate to see companies [...]

Marketing — whether online or offline — has always been one-part psychology, one-part math, and one-part communications. And for those of us who prefer visuals over numbers, Google Analytics has just released the Beta version of In-Page Analytics. The new feature makes it much easier to determine how visitors navigate and click through a website. [...]

To obtain a positive ROI from your Web site, you need to drive qualified traffic to it, and then convert those visitors into qualified leads by having them complete a call to action, whether that’s downloading a document, registering for an event, asking to be contacted by a sales representative, signing up for an enewsletter, [...]

Bait and switch—we all know of this infamous technique, and have maybe even experienced it. Say, for example, you see a newspaper advertisement for a $300/month payment on a car you’ve been considering. You know this price is a great deal, as you’ve been doing your research, and feel the average price range should be [...]

If you have a well developed strategy for online lead generation you’ve probably thought quite a bit about landing pages, SEO, how to drive traffic to your site and paid search marketing. Without a doubt, all of these elements are critical to your success in actually generating leads online. But, no matter what strategies and [...]