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Tag Archives: Marketing Analytics/Web Analytics
A couple of quick tips on picking the right keywords for your website
We all know how important keywords are to driving qualified traffic to our websites. But how do you know which ones are the right ones; the ones that will deliver the best traffic? There are three basic requirements to selecting … Continue reading
Searching for Answers in Google Analytics: How to use the Popular Tool to Generate a Positive ROI From Your Website – Part 2
How do you use the data from Google Analytics to make the best business decisions regarding your website? Here are two examples of how you to implement changes to your website based on the data found in Google Analytics. Let’s … Continue reading
Searching for Answers in Google Analytics: How to use the Popular Tool to Generate a Positive ROI From Your Website – Part 1
In these tough economic times, it’s more critical than ever for your website to deliver qualified leads and a positive ROI. But how do you know who your site’s best visitors are? How can you tell where they come from? … Continue reading
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Tagged B2B SEO Tactics, Marketing Analytics/Web Analytics, Web Traffic
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Website Best Practices: How usability impacts the lead flow of your website
A lot of people have asked me why the best home pages seem to follow a certain formula in terms of the layout. The methodology supporting this formula has at its heart the best interests of the user in mind. … Continue reading
Looking for an Analytics Solution?
Wakefly’s Director of Search Marketing, Jeff Demers, gives a brief overview of Google Analytics and why it is a great solution for many B2B companies looking for robust secure visitor tracking without enterprise costs. For more information visit: http://www.wakefly.com/search-marketing-analytics
Web development best practices – A few tips on how to make a form successful
Forms are one of the key components for building a website for a maximum ROI. They are the best way to enable a website visitor to self-qualify and to begin a dialogue with that visitor. This article contains several tips … Continue reading
The role of flash in website development best practices
A lot of people ask me for my opinion on the use of flash on one’s website. They ask me “Should I use a flash animation on my home page?” and “What do you think about the use of flash … Continue reading
Make Your Website a Lead Generation Machine: The Importance of Image on the Web
There are several key factors in accomplishing the goal of turning your website into a lead generation machine. Each one is important in its own right, and when combined will enable you to deliver high-value leads and a measurable return … Continue reading
Online Marketing Will Fail Without Proper Tracking
Imagine for a second that instead of promoting your business online you were dedicating your limited resources to more traditional print advertising in B2B print journals. You would probably be prepared to spend thousands of dollars for ad creative, production … Continue reading
Website Indexing: How Fast Does Google Index Your New Content?
Is your new web content being indexed by Google? When you publish a new web page how long does it take to be indexed by Google? The quickest way is to answer this question is by querying Google with site:yourdomain.com … Continue reading
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Assess your website's lead generation capabilities