We all know how important keywords are to driving qualified traffic to our websites. But how do you know which ones are the right ones; the ones that will deliver the best traffic? There are three basic requirements to selecting the right keyword: High Traffic: You need to pick keywords that get a lot of [...]

How do you use the data from Google Analytics to make the best business decisions regarding your website? Here are two examples of how you to implement changes to your website based on the data found in Google Analytics. Let’s say Google Analytics tells you that the phrase “healthcare supply chain” is the most relevant [...]

In these tough economic times, it’s more critical than ever for your website to deliver qualified leads and a positive ROI. But how do you know who your site’s best visitors are? How can you tell where they come from? How can you drive more of those visitors to your site and turn them into [...]

A lot of people have asked me why the best home pages seem to follow a certain formula in terms of the layout. The methodology supporting this formula has at its heart the best interests of the user in mind. A website built using usability best practices will result in lower exit rates, lower bounce [...]

Wakefly’s Director of Search Marketing, Jeff Demers, gives a brief overview of Google Analytics and why it is a great solution for many B2B companies looking for robust secure visitor tracking without enterprise costs. For more information visit: http://www.wakefly.com/search-marketing-analytics

Forms are one of the key components for building a website for a maximum ROI. They are the best way to enable a website visitor to self-qualify and to begin a dialogue with that visitor. This article contains several tips on building forms. What should the form contain? Many people make the mistake of using [...]

A lot of people ask me for my opinion on the use of flash on one’s website. They ask me “Should I use a flash animation on my home page?” and “What do you think about the use of flash for a brief product demo?” Flash banners on your home page hurt from an SEO [...]

There are several key factors in accomplishing the goal of turning your website into a lead generation machine. Each one is important in its own right, and when combined will enable you to deliver high-value leads and a measurable return on investment. The goals of your Web site need to be tied to a measurable [...]

Imagine for a second that instead of promoting your business online you were dedicating your limited resources to more traditional print advertising in B2B print journals. You would probably be prepared to spend thousands of dollars for ad creative, production and thousands more on the actual ad buy. I, for one, doubt you’d buy this [...]

Is your new web content being indexed by Google? When you publish a new web page how long does it take to be indexed by Google? The quickest way is to answer this question is by querying Google with site:yourdomain.com and scanning the list of URL’s presented. You can scan pages 100 at a time [...]