Landing pages, the written offer, split testing messaging, no matter which is your marketing weapon of choice all contingent on one simple prerequisite: traffic. In the movie Field of Dreams, when Kevin Costner layed out his baseball diamond – he literally bet the farm that his effort would yield fruit.  As online marketers, we don’t [...]

61% B2B Marketers Increase Their Online Marketing Budgets in 2012, 72% of B2B Marketers Wish to Improve the User Experience of their Websites