Tag Archives: Online Lead Generation Strategies

Using offers to convert visitors to your website into qualified leads

Posted on April 27, 2011 by Jeff Demers

Getting qualified visitors to your website is only half the battle. The other half of the equation is to convert those visitors into qualified leads. To earn a positive ROI on your website investment and to support your sales team, … Continue reading →

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As seen in the Boston Business Journal – Website Development Best Practices: Six Ways to Generate More Leads from Your Sub-Pages

Posted on March 31, 2011 by Jeff Demers

Many people think of web lead generation in a limited way. They create landing pages for campaigns, and order pages for products. But why not optimize every sub-page on your website for lead generation? Here are six things you can … Continue reading →

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Website Best Practices: How usability impacts the lead flow of your website

Posted on March 31, 2011 by Jeff Demers

A lot of people have asked me why the best home pages seem to follow a certain formula in terms of the layout. The methodology supporting this formula has at its heart the best interests of the user in mind. … Continue reading →

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Web development best practices – A few tips on how to make a form successful

Posted on March 11, 2011 by Jeff Demers

Forms are one of the key components for building a website for a maximum ROI. They are the best way to enable a website visitor to self-qualify and to begin a dialogue with that visitor. This article contains several tips … Continue reading →

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How to generate leads via webinars

Posted on January 27, 2011 by Jeff Demers

Webinars can be a great way to generate leads for your company. They also are a great way to position yourself as an expert in your field. Attendees, assuming they fall within your target market and are not job seekers … Continue reading →

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Make Your Website a Lead Generation Machine: The Importance of Image on the Web

Posted on January 14, 2011 by Jeff Demers

There are several key factors in accomplishing the goal of turning your website into a lead generation machine. Each one is important in its own right, and when combined will enable you to deliver high-value leads and a measurable return … Continue reading →

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Online Marketing Will Fail Without Proper Tracking

Posted on January 12, 2011 by Jeff Demers

Imagine for a second that instead of promoting your business online you were dedicating your limited resources to more traditional print advertising in B2B print journals. You would probably be prepared to spend thousands of dollars for ad creative, production … Continue reading →

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A few tips on effective landing pages

Posted on November 30, 2010 by Jeff Demers

Often an afterthought to an online lead generation campaign, a landing page is actually pretty crucial. Due to its power to convert visitors into qualified leads, it can make or break a campaign. Each campaign must have its own, dedicated … Continue reading →

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Increasing Your B2B Content-Marketing With Arkayne

Posted on October 22, 2010 by Jeff Demers

If you have been following Wakefly for a while, you know the importance of having an interesting, often-updated, and well-written blog on your company’s website: – Increasing your role as a thought-leader in your industry– Providing regular content for search … Continue reading →

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Wakefly on the Peter Blute Show

Posted on February 3, 2010 by Jeff Demers

I’ll be on the Peter Blute Show (WCRN AM – 830) – discussing online marketing and how area businesses can generate more sales and leads online. I’m also planning on mentioning this little tidbit:  I just reached my 30,000 search … Continue reading →

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