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Tag Archives: SEM
How can you increase sales when your Lemonade Stand is in the breakdown lane of the information super highway?
Within the past 10 years, nearly everything about the way we do business has changed. Advancements in technology have opened new markets, brought people closer, blurred the lines between home and office along with giving new businesses the ability to … Continue reading
Beyond the Numbers: Google Launches In-Page Analytics
Marketing — whether online or offline — has always been one-part psychology, one-part math, and one-part communications. And for those of us who prefer visuals over numbers, Google Analytics has just released the Beta version of In-Page Analytics. The new … Continue reading
Cost vs. Value: How NOT to Do B2B PPC Advertising
It is a common theory in business — and even in marketing — that “you get what you pay for.” A company will often purchase B2B services that are priced the highest (but still within the budget) since alternatives with … Continue reading
How Google Instant Will Affect SEO
When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether … Continue reading
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Assess your website's lead generation capabilities