Is your business spending thousands on expensive SEO consultants in an effort to improve search engine result page rank? Guess what: you’re better off burning that pile of cash in your fireplace at home. At least you’d benefit from some free heat this winter. Traditional search engine optimization (SEO) is dead. Thanks to the Panda [...]

If you’re struggling to make sense of the new post-Panda and Penguin world, you’re not alone. Penguin and Panda were the first waves of a sting operation, designed to both rid Google of spam… and to upgrade Google’s search capabilities to serve a more social and visual web. Those are both good things, good for [...]

61% B2B Marketers Increase Their Online Marketing Budgets in 2012, 72% of B2B Marketers Wish to Improve the User Experience of their Websites

Google Place Pages—Examining the Effect of Google’s Content Limitation Decision on Small Businesses For many kinds and sizes of businesses, especially small businesses, a Google Place Page has become a significant component of their Internet marketing, especially since so many consumers search for local businesses online.  A company’s Google Place Page doesn’t just provide location [...]

Marketing — whether online or offline — has always been one-part psychology, one-part math, and one-part communications. And for those of us who prefer visuals over numbers, Google Analytics has just released the Beta version of In-Page Analytics. The new feature makes it much easier to determine how visitors navigate and click through a website. [...]

Cliches exist for a reason: They are true. The phrase in the headline has always been good marketing advice — for both bricks-and-mortar businesses as well as online ones. If you wanted to open a four-star restaurant with $40 appetizers, $100 entrees, and $1,000 bottles of wine, you would not place it in a blue-collar, [...]

When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether you have various add-on platforms.) The goal, of course, is to save you time — [...]