As we continue to explore each and every avenue to generate value centric sales opportunities for our clients, Wakefly is pleased to announce a revolutionary way to remarket to visitors through Facebook. The embedded video below goes into greater detail, but the Facebook Ad Exchange boasts: The ability for advertisers to show product or individual [...]

If you’re struggling to make sense of the new post-Panda and Penguin world, you’re not alone. Penguin and Panda were the first waves of a sting operation, designed to both rid Google of spam… and to upgrade Google’s search capabilities to serve a more social and visual web. Those are both good things, good for [...]

So I have a younger friend, whose name has been changed to protect the Internet-marketing innocent, who was laid-off and then found a part-time job as a bartender in a Massachusetts pub for money in these difficult times. Although I admire his work ethic in such a tough economy, his online behavior on behalf of [...]

If you have been following Wakefly for a while, you know the importance of having an interesting, often-updated, and well-written blog on your company’s website: – Increasing your role as a thought-leader in your industry– Providing regular content for search engines to find, index, and deliver more traffic as a result– Maximizing the opportunities for [...]

Note: This is a guest post by Samuel J. Scott, a contributing writer for Wakefly and publisher of the Considerations blog. When one thinks of social-media marketing (SMM), three websites usually come to mind: Facebook, Twitter, and LinkedIn. But there is another overlooked site that can often deliver even more Internet traffic than the so-called [...]

If you’re new to Internet marketing, don’t worry too much — some of the old rules of traditional media still apply. The specific methods and tactics are still evolving, but many of the general theories and strategies have remained the same. Although the medium is indeed sometimes the message, it is important not to become [...]

Marketing has always been an inexact science that mixes creative, intangible principles with attempts to measure them quantitatively. As a result, measuring metrics like your company’s brand reach or perception in social-media networks is not all that precise. First, there is Social Mention. Users of Google Alerts already know that the search-engine will send you [...]

Recently, five members of the Wakefly team got their Inbound Marketing Certification from the Inbound Marketing University at Hubspot. This is a great achievement for our team and we are very proud of them. There has been a strong shift in the industry towards inbound marketing. People are letting go of traditional marketing practices and [...]

During our Social Media Webinar yesterday, February 23rd, 2010 we promised to publish a Social Media blueprint. This Blueprint outlines the practical steps a company should take to leverage success through Social Media. Social Media is all about being ‘Social’. People create accounts and profiles on major social networks but forget to interact and connect [...]