Tag Archives: Social Media Marketing

How NOT to Get “Unfriended” in B2B Social-Media Marketing

So I have a younger friend, whose name has been changed to protect the Internet-marketing innocent, who was laid-off and then found a part-time job as a bartender in a Massachusetts pub for money in these difficult times. Although I … Continue reading

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Increasing Your B2B Content-Marketing With Arkayne

If you have been following Wakefly for a while, you know the importance of having an interesting, often-updated, and well-written blog on your company’s website: – Increasing your role as a thought-leader in your industry– Providing regular content for search … Continue reading

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Reddit: Another Important Site For B2B Social-Media Marketing

Note: This is a guest post by Samuel J. Scott, a contributing writer for Wakefly and publisher of the Considerations blog. When one thinks of social-media marketing (SMM), three websites usually come to mind: Facebook, Twitter, and LinkedIn. But there … Continue reading

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Niche Online-Marketing, Demographics, and Social Media

If you’re new to Internet marketing, don’t worry too much — some of the old rules of traditional media still apply. The specific methods and tactics are still evolving, but many of the general theories and strategies have remained the … Continue reading

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Measuring Your Social-Media Branding

Marketing has always been an inexact science that mixes creative, intangible principles with attempts to measure them quantitatively. As a result, measuring metrics like your company’s brand reach or perception in social-media networks is not all that precise. First, there … Continue reading

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Inbound Marketing – the book and the process

Recently, five members of the Wakefly team got their Inbound Marketing Certification from the Inbound Marketing University at Hubspot. This is a great achievement for our team and we are very proud of them. There has been a strong shift … Continue reading

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5 Steps to Leverage Social Media for Businesses

During our Social Media Webinar yesterday, February 23rd, 2010 we promised to publish a Social Media blueprint. This Blueprint outlines the practical steps a company should take to leverage success through Social Media. Social Media is all about being ‘Social’. … Continue reading

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