Within the past 10 years, nearly everything about the way we do business has changed.  Advancements in technology have opened new markets, brought people closer, blurred the lines between home and office along with giving new businesses the ability to been seen and heard at levels previously only reserved for the most established and deep [...]

With more users than ever surfing the web on smart phones, tablets, and internet-connected gaming devices, it is imperative for businesses to have a website that can create a positive experience for those mobile users.  But where would one even begin?  These four key tips below will help lay the foundation for devising a strong [...]

Redesigning your website’s homepage can certainly be a daunting task. You want to ensure that prospective clients are presented with relevant information about your products or services that will help convince them to do business with you in the future. You might also need to address your stakeholder’s need for data regarding your company’s financial [...]

Customer testimonials can be a key factor in promoting new business or attracting new customers. They present an honest, unbiased voice about your product and company, which allows potential customers to establish an air of trust.  According to research firm Gartner, a potential customer is 2.5 times more likely to purchase your product or contact [...]

PPC advertising efforts are of utmost importance to a business that sells products or services online.  With the correct execution, PPC campaigns should target buyers at all stages in the buying cycle: Interest (“custom t-shirts”), Research (“best custom t shirt companies”), and Purchase (“ABC Clothing Co. custom t-shirts”).  But how should one go about keeping [...]