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Tag Archives: Web Traffic
Searching for Answers in Google Analytics: How to use the Popular Tool to Generate a Positive ROI From Your Website – Part 1
In these tough economic times, it’s more critical than ever for your website to deliver qualified leads and a positive ROI. But how do you know who your site’s best visitors are? How can you tell where they come from? … Continue reading
Posted in Uncategorized
Tagged B2B SEO Tactics, Marketing Analytics/Web Analytics, Web Traffic
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As seen in the Boston Business Journal – Website Development Best Practices: Six Ways to Generate More Leads from Your Sub-Pages
Many people think of web lead generation in a limited way. They create landing pages for campaigns, and order pages for products. But why not optimize every sub-page on your website for lead generation? Here are six things you can … Continue reading
Web development best practices – A few tips on how to make a form successful
Forms are one of the key components for building a website for a maximum ROI. They are the best way to enable a website visitor to self-qualify and to begin a dialogue with that visitor. This article contains several tips … Continue reading
Beyond the Numbers: Google Launches In-Page Analytics
Marketing — whether online or offline — has always been one-part psychology, one-part math, and one-part communications. And for those of us who prefer visuals over numbers, Google Analytics has just released the Beta version of In-Page Analytics. The new … Continue reading
How Google Instant Will Affect SEO
When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether … Continue reading
5 Steps to Leverage Social Media for Businesses
During our Social Media Webinar yesterday, February 23rd, 2010 we promised to publish a Social Media blueprint. This Blueprint outlines the practical steps a company should take to leverage success through Social Media. Social Media is all about being ‘Social’. … Continue reading
As Seen in the Boston Business Journal – The Importance of Well-Built Home Page 10 tips to improve your home page’s role in lead generation and conversion (part 1 – tips 1-5)
To obtain a positive ROI from your Web site, you need to drive qualified traffic to it, and then convert those visitors into qualified leads by having them complete a call to action, whether that’s downloading a document, registering for … Continue reading
Interesting story on how image helped a client win a large sale
I was speaking with a client the other day. This particular client is a high tech company, and is one of four main players in its space. In terms of size, it’s considered to be of mid-size. One of their … Continue reading
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Tagged Content Management Systems, Online Marketing Strategies, Web Traffic
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As seen in the Boston Business Journal – Web site Design and Development Best Practices: The Importance of Fresh Content
Your target market is information hungry and wants more of it delivered faster. They are impatient, and if you don’t provide valuable, fresh content and intuitive navigation on your Web site, they’ll leave quickly. Fresh content is a key ingredient … Continue reading
Social Media Overhype
Social media is exploding in popularity. Sites like Twitter, Facebook, YouTube, and others have received more press, hype, and traffic than most would have imagined. When viewed as friend-to-friend communication tools, it’s fairly obvious why these sites are thriving (yeah, … Continue reading
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Assess your website's lead generation capabilities