Landing pages, the written offer, split testing messaging, no matter which is your marketing weapon of choice all contingent on one simple prerequisite: traffic. In the movie Field of Dreams, when Kevin Costner layed out his baseball diamond – he literally bet the farm that his effort would yield fruit.  As online marketers, we don’t [...]

In these tough economic times, it’s more critical than ever for your website to deliver qualified leads and a positive ROI. But how do you know who your site’s best visitors are? How can you tell where they come from? How can you drive more of those visitors to your site and turn them into [...]

Many people think of web lead generation in a limited way. They create landing pages for campaigns, and order pages for products. But why not optimize every sub-page on your website for lead generation? Here are six things you can do to improve website lead generation and ROI. First, make sure all elements of the [...]

Forms are one of the key components for building a website for a maximum ROI. They are the best way to enable a website visitor to self-qualify and to begin a dialogue with that visitor. This article contains several tips on building forms. What should the form contain? Many people make the mistake of using [...]

Marketing — whether online or offline — has always been one-part psychology, one-part math, and one-part communications. And for those of us who prefer visuals over numbers, Google Analytics has just released the Beta version of In-Page Analytics. The new feature makes it much easier to determine how visitors navigate and click through a website. [...]

When you type a URL into your browser, websites that you have visited or bookmarked are likely suggested by Firefox, Internet Explorer, or other browsers as you type the letters. (Of course, this depends on your settings, cookies, and whether you have various add-on platforms.) The goal, of course, is to save you time — [...]

During our Social Media Webinar yesterday, February 23rd, 2010 we promised to publish a Social Media blueprint. This Blueprint outlines the practical steps a company should take to leverage success through Social Media. Social Media is all about being ‘Social’. People create accounts and profiles on major social networks but forget to interact and connect [...]

To obtain a positive ROI from your Web site, you need to drive qualified traffic to it, and then convert those visitors into qualified leads by having them complete a call to action, whether that’s downloading a document, registering for an event, asking to be contacted by a sales representative, signing up for an enewsletter, [...]

I was speaking with a client the other day. This particular client is a high tech company, and is one of four main players in its space. In terms of size, it’s considered to be of mid-size. One of their competitors is “an 800 pound guerilla”. We were talking about image and how he’s using [...]

Your target market is information hungry and wants more of it delivered faster. They are impatient, and if you don’t provide valuable, fresh content and intuitive navigation on your Web site, they’ll leave quickly. Fresh content is a key ingredient of Web site design and development best practices for a number of reasons, including, credibility [...]